Williams F1 Team Welcomes Globant as New Tech Ally in Digital Revolution

Williams Racing has announced an exciting new partnership with Globant, a leading digital transformation company. This collaboration marks a significant milestone for both organizations, as Globant expands its presence in Formula 1 and Williams continues to strengthen its position in the sport.

Globant: A Global Force in Digital Transformation

Globant, a New York Stock Exchange-listed company, boasts an impressive workforce of over 29,100 employees across 33 countries. Already a global partner of Formula 1, Globant aims to enhance digital experiences for both racing teams and fans. Williams Racing becomes Globant's first team partnership in the sport, signaling a new era of technological innovation in Formula 1.

A Timely Partnership

The announcement of this partnership comes at a pivotal moment for Williams Racing. With Franco Colapinto joining the team alongside Alex Albon for the remainder of the 2024 season, and the upcoming arrival of Carlos Sainz in 2025, Williams is poised for an exciting future. Globant's support for Colapinto in his F2 campaign adds another layer of significance to this collaboration.

Bridging the Gap Between Fans and Action

Globant's expertise in working with elite sports organizations, including Formula 1, FIFA, and the LA Clippers, will be instrumental in bringing fans closer to the action. By applying cutting-edge technology to digital experiences, Globant aims to revolutionize how fans engage with Formula 1 and Williams Racing.

Williams Racing's Continued Transformation

The partnership with Globant is part of Williams Racing's ongoing transformation both on and off the track. In 2024 alone, the team has secured new partnerships with Komatsu, Keeper Security, and VAST Data, while also renewing its relationship with Jumeirah Hotels and Resorts. These collaborations underscore Williams' commitment to achieving World Championship success.

A Shared Vision for Innovation

James Vowles, Team Principal of Williams Racing, expressed his enthusiasm for the partnership, highlighting the shared focus on innovation and fan experiences. Martin Migoya, Co-founder and CEO of Globant, emphasized the company's commitment to supporting talented individuals like Franco Colapinto and transforming the sports industry through technology.

As Williams Racing and Globant embark on this exciting journey together, fans can look forward to enhanced digital experiences and innovative solutions that will bring them closer to the heart of Formula 1 action. This partnership not only strengthens Williams Racing's position in the sport but also showcases the growing influence of technology in shaping the future of motorsports.