Williams F1 Team Scores Major Sponsorship Deal with Latin American E-commerce Giant Mercado Libre

Williams Racing has announced an exciting new partnership with Mercado Libre, the Latin American e-commerce and digital payments powerhouse. This collaboration marks Mercado Libre's entry into the world of Formula 1, bringing together one of the most influential companies in Latin America with an iconic racing team.

A Powerful Alliance

Mercado Libre, boasting over 100 million users across 18 Latin American countries, will make its debut in Formula 1 through this partnership with Williams. The company's distinctive handshake logo will be prominently featured on the FW46 cars driven by Alex Albon and Franco Colapinto, starting from the upcoming Azerbaijan Grand Prix. Fans can look forward to exciting activations incorporating Mercado Libre's signature yellow branding during Latin American races later in the season.

Strengthening Latin American Connections

This partnership comes on the heels of Williams' recent announcement of Franco Colapinto as their driver for the remainder of the year, as well as the upcoming arrival of Spanish driver Carlos Sainz in 2025. The team has also formed a partnership with Globant, another Argentine company, further solidifying Williams' ties to Argentina. This connection harkens back to the team's history with Argentine driver Carlos Reutemann in the 1980s.

A Year of Transformation

Mercado Libre and Globant join a growing list of major companies partnering with Williams in 2024 as the team undergoes a transformation in pursuit of success. New partnerships with Komatsu, Keeper Security, and VAST Data, along with a renewed collaboration with Jumeirah, demonstrate the team's commitment to growth and innovation.

Mutual Benefits and Shared Values

Both Williams Racing and Mercado Libre express enthusiasm for this partnership, highlighting the global appeal of Formula 1 and the shared values between the two organizations. James Vowles, Team Principal of Williams Racing, emphasized the team's pride in extending its links with Argentina and the broader Latin American region. Sean Summers, CMO of Mercado Libre, expressed excitement about connecting with millions of users and fans across Latin America through this collaboration.

Looking Ahead

As Mercado Libre joins forces with Williams Racing, both entities look forward to a future filled with innovation, speed, and continuous improvement. This partnership not only strengthens Williams' position in the world of Formula 1 but also provides Mercado Libre with a platform to showcase its commitment to transforming the sports industry and elevating fan experiences across Latin America.