MotoGP's next big thing? Hamilton eyes two-wheeled glory as F1 success inspires expansion

In a surprising turn of events, Liberty Media CEO Greg Maffei has revealed that seven-time Formula 1 world champion Lewis Hamilton has expressed interest in purchasing a team in MotoGP. This revelation comes on the heels of Liberty Media's recent acquisition of Dorna Sports, the Spanish company that has owned MotoGP since 1992. The deal, valued at $4.2 billion, sees Liberty acquiring 86% of Dorna Sports' shares, with the remaining stake staying with MotoGP management.

Liberty Media's Vision for MotoGP

Liberty Media's acquisition of MotoGP presents an exciting opportunity to revolutionize the pinnacle of motorcycle racing, much like they have done with Formula 1 since taking over in 2016. Under Liberty's stewardship, F1 has experienced a significant boom, with its appeal reaching an all-time high and revenue streams increasing substantially. This success has naturally led to considerable interest in Liberty's MotoGP venture.

Lewis Hamilton's Potential Involvement

Maffei's statement about Hamilton's interest in purchasing a MotoGP team has caught the attention of motorsport enthusiasts worldwide. The F1 champion's potential foray into motorcycle racing ownership demonstrates the growing appeal of MotoGP and the confidence in Liberty Media's ability to elevate the sport's profile.

The Appeal of League-Level Ownership

Maffei emphasized the advantages of operating at the league level, stating that it allows for greater control over implementing changes and setting the stage for growth. He noted that while team ownership can be challenging in terms of cash flow, league-level management offers more flexibility and power to shape the sport's future.

Plans for MotoGP's Growth

Liberty Media aims to replicate its F1 success with MotoGP by focusing on storytelling, humanizing the sport, and improving the viewer experience. Maffei highlighted the exciting nature of MotoGP racing and expressed a desire to expand its global appeal, particularly in the United States where the sport currently has limited presence.

Expanding MotoGP's Reach in the US

Following the successful expansion of F1 races in the United States, Maffei hinted at similar growth plans for MotoGP. This could include improving TV revenues for the existing Austin race and potentially adding a second US race to the calendar. These initiatives aim to increase MotoGP's popularity and financial success in the American market.

As Liberty Media embarks on this new chapter with MotoGP, the motorsport world watches with anticipation. The potential involvement of high-profile figures like Lewis Hamilton and the application of Liberty's successful F1 strategies to motorcycle racing promise an exciting future for MotoGP fans and stakeholders alike.